3 Types of People Who Excel in Marketing
The field of marketing is incredibly diverse. New roles are formed regularly. But without any experience, how do you know if you’d enjoy this career?
You can start by examining your interests and strengths. Are you fluent with numbers or have a knack for writing clever Instagram captions? Maybe you’re often one of the first to try the newest smart technologies.
In this post, I’ll describe the three types of people best suited for a marketing career. This will help you decide what type of marketing roles you’d excel in based on your personality and natural skills.
The Analytical
Analytical personas are those who enjoy problem-solving, data analysis, and strategy. They have the natural ability to draw insightful conclusions based on facts from both the past and present. These marketers can logically communicate their ideas and back their claims when making decisions for a company or project.
When faced with the unknown, they dig into the data to determine where the problems are and what can be done about them. They can view a situation from multiple angles to see the bigger picture. For example, they may look for answers on why a historically popular virtual event saw low attendance.
Analyticals are focused on long-term results rather than quick fixes or short-term sales boosts. Therefore, it's important for them to have a solid grasp of the company's strategy to ensure their work efforts are impactful.
While this type of personality may not have as much flair when it comes to pitching creative ideas, they tend to excel when it comes to strategy implementation because they have researched all available options before proposing any solutions.
Do you have the ability to communicate valuable insights using a mix of qualitative and quantitative data? When faced with a challenge, can you work backward to find a solution? If you find it easy to write reports on a book, event, or experiment -- you may enjoy a digital marketing role.
The Creative
Creative personas are those who are passionate about marketing and want to be involved in all parts of the process, from brainstorming to creating content and promoting it. They aren’t afraid to pitch intriguing ideas. Creative marketers are highly resourceful and encourage knowledge sharing so that teams can make better decisions together.
They’re typically experts at content creation, design, or copywriting. This means generating new marketing campaign ideas that help them reach their desired audience. Creative marketers often try new tools or media--whether it’s starting a podcast or a new TikTok channel. They have the natural ability to use visuals or writing to evoke emotion and inspire action.
Creative marketers work in a variety of roles ranging from advertising and public relations to sales marketing and customer service. They are responsible for creating campaigns that will attract customers and boost brand awareness through social media, email marketing, and other forms of online communication.
If you know how to capture someone’s interest through your creativity--whether it’s design, writing or even photography--you may enjoy a creative marketing role that enables you to connect with other humans.
The Tech/Hybrid
Technical or hybrid marketers are those with a mix of both analytical and creative qualities. They tend to enjoy combining their technical interests with psychology or culture. For example, they may have a background in technology, engineering, or math, but they can also be artists and people lovers at heart.
These folks have a strong interest in marketing automation tools, data science, and statistics. They enjoy learning about new technologies, techniques, and channels that can help them achieve better results for their customers. Research and teamwork is key to making the best decisions.
They also understand the importance of data and creativity. Data tells you who your audience is, what they want, and where they are. Creativity is how you reach them. This makes them natural trendsetters with the innate ability to socially connect with people through creative means. They may find themselves working as a B2B marketer at a tech company, or even user experience and user design for products.
Maybe you like math and science just as much as writing and designing. Perhaps technology interests you greatly, but you don’t necessarily want to become an engineer. You have an itch for a creative role but becoming a writer or designer isn’t that appealing.
Takeaways
There are three types of marketing personas: Analytical, Creative, and Technical/Hybrid. These people excel in different areas of marketing and therefore have different skill sets that they need to have mastered. Knowing your strengths and interests will provide you with a better idea of what your future career could look like.
An excellent marketer is a unique combination of all three qualities
