Beginner Resources for Learning Different Skills
Interested in learning more about marketing? I’ve curated a list of beginner-friendly learning resources ranging from blog posts and videos to courses and certifications.
Business-to-Business (B2B) and Business-to-Consumer (B2C)
Know the differences between business customer marketing and consumer marketing -- your marketing career will focus on either one or even both.
B2B vs. B2C Marketing: Key Differences Explained (LinkedIn post by Jason Hall)
B2B vs. B2C Guide (blog post by Marketo)
B2B vs. B2C Marketing (blog post by WordStream)
Differences Between B2B and B2C Marketing (blog post by Digital Authority)
Market Research
Marketers need research tools to gather and visualize data. Credible information helps you make confident decisions at work.
10 Market Research Tools (blog post by Latana)
Market Research Tools and Resources (blog post by HubSpot)
Ubersuggest (video by Neil Patel)
Tableau (video by Penguin Analytics)
Statista (video by AU Library)
Data Visualization Tools (blog post by Forbes)
Digital Marketing Basics
Everyone and everything has gone digital. These resources easily break down digital marketing concepts through videos and learning modules.
Digital Marketing in 5 Minutes (video by Simplilearn)
Digital Marketing Basic Skills (course by Simplilearn)
Digital Marketing Certification (course by HubSpot)
Digital Marketing Fundamentals (course by Google)
Social Media Marketing
Social media is used in every business. Best practices differ depending on whether or not you’re in the B2C or B2B business.
Social Media 101 (blog post by Promo)
Social Media Marketing: Ultimate Beginner’s Guide (blog post by Disruptive Advertising)
Why Social Media Marketing is Good for Business (video by Martech Zone)
Top Social Media Scheduling Tools (blog post by Sprout Social)
How to Use Buffer for Your Social Media Team (blog post by Buffer)
How to Use Sprout Social (video by Sarah Potter)
Email Marketing
Email plays a role in every marketing campaign. While it’s good to learn established and new email marketing platforms, the user interface is typically very similar across tools.
Introduction to Email Marketing Foundation (video by Simplilearn)
Email Marketing for Beginners (video by HubSpot)
Email Marketing Guide (blog post by HubSpot)
MailChimp Tutorial (video by Anson Alexander)
Website
From page layout to navigation structure, there are a lot of pieces to a website. Learn what a content management system is, and try making your own free website as practice.
Principles of Good Web Design (blog post by Feeling Peaky)
What is a Content Management System? (video by Essential Web Apps)
WordPress 5 Essential Training Online Class (LinkedIn course)
Website Design and Development Process (video by Webociti)
HTML5 and Web Development for Beginner’s (video by Free Code Camp)
SEO
Search engine optimization (SEO) is how you are found online. Neil Patel does a great job at explaining SEO basics.
What is SEO? (blog post by Neil Patel)
Beginner’s Guide to SEO (blog post by Moz)
SEO Fundamentals Course (course by SEMRush)
SEO Certification (course certification by HubSpot)
Keyword Research (blog post by Ahrefs)
Content
Don’t underestimate good PowerPoint design and presentation skills. Learn how to strategically design and create content.
Typography (video by GCFLearnFree)
How to Avoid Death by PowerPoint (video by TEDx Talks)
What is Digital Content Creation? (blog post by Andre Stapleton)
How to Write a Blog Post (blog post by HubSpot)
Copywriting 101 (blog post by CopyBlogger)
Copywriting Basics (blog post by Crazy Egg)
Content Marketing Institute Blog (blog posts written by industry professionals)
Content Marketing Guide (blog post with infographics by SEMRush)
Digital Tools
Looking at sales data or analyzing web traffic? Marketing tools are essential for every team. Here are some common ones:
What is Marketo? (video)
Marketo Training Program (website)
What is Adobe Analytics? (video)
What is Salesforce? (video)
Google Analytics for Beginners (video)
Takeaways
Working in marketing is exciting because of how broad the discipline is (and still growing with digitization).
Don’t feel pressured to learn one thing over another. Try out things you’re interested in.
