Guide to Entry-Level Marketing Roles
Finding a suitable job online is difficult. Browsing 2 billion search results related to marketing jobs? Not possible.
Search smart instead. This guide teaches you:
Common marketing job titles seen in industry
How to exclude irrelevant keywords in your searches for better results
How to find entry-level roles using Google “search commands”
Common Entry-Level Marketing Job Titles
Certain keywords indicate an entry-level marketing position:
Associate
Coordinator
Specialist
Strategist
These “entry-level” keywords combined with common marketing roles will result in better job matches:
Paid Advertising Associate
Business Operations Associate
Junior Marketing Associate
Digital Web Analyst 1
Market Research Analyst Level 1
Public Relations Assistant
Community Advocate
SEO Intern
Campaign Specialist
Marketing Automation Specialist
Marketing Communications Coordinator
Influencer Marketing Coordinator
Email Campaign Marketer
B2B/B2C Brand Strategist
Content Creator
Web Content Editor
Content Marketing Writer
Be specific and broad in your searches for a variety of results. For example, if Content Marketing Writer isn’t getting many results, try Content Writer instead.
Interested in STEM and technical marketing? Search for:
Technical Writer
Technical Marketer
Technical Content Marketer
Technical Sales Representative
Enterprise Marketer
Product Marketing Specialist
Technical Marketing Engineering Intern
This isn’t exhaustive. These are typical roles observed by myself and colleagues in online job boards since 2019.
What about specialties and disciplines I’m interested in?
I often see general expanded marketing roles that list a specialty, product, or industry focus.
Examples include:
Digital Marketing Specialist, Display Advertising
B2B Marketer, Revenue Marketing
Product Marketing Associate, AI Solutions
Marketing Assistant, Email Nurture Campaigns
Sometimes, the specialty will be found in the job description instead of the job title itself.
I held the same technical marketing internship for three years throughout college. My title never changed. Yet, there was always something new to learn because the company and industry constantly changed.
Roles will evolve as new disciplines are created. While it’s essential to seek positions you’re interested in, don’t get too hung up on job title when searching.
How to Strategically Filter Keywords on Google
Search quickly using Google search commands (i.e. operators).
Let’s dive into some specific marketing search examples.
Note: If interested, here’s a short guide by ClickMinded on using operators. Indeed briefly highlights search tactics here.
Group entry-level keywords to get more accurate results.
To find a new grad position, use AND and OR to add keywords like entry-level, college students, or new grad to the search criteria.
Try this sample search query:
"marketing specialist" AND "entry-level" OR "new grad"
Quotation marks are used to ensure an exact phrase match. Using the OR command broadens your search results. View the results here.
The search engine result page (SERP) will also show different roles if you have location enabled.
screenshot from Google Search
Try using “entry level” versus “entry-level” to see how the results change without a dash. One does generate more search results than the other.
Describe your preferred working arrangement.
Looking for a role in California? Seeking a flexible work arrangement?
Use AND to specify this requirement in quotation marks:
"B2B marketing" AND "remote" AND "entry-level" OR "new grad"
View the updated SERP here. Were you able to find remote jobs?
Focus on marketing role specialties you enjoy.
Email marketing, social media marketing, enterprise marketing, technical marketing — the list is endless, folks.
"B2B marketing" AND "digital" OR "email marketing" AND "entry-level" OR "new grad"
Here’s the SERP. Right away, I found relevant roles based on my location.
screenshot from Google Search
Adding a specialty is helpful if you know what area you want to focus on, like technical marketing versus content marketing.
Include action verbs indicating an individual contributor role.
Early professionals are considered individual contributors. Include action verbs like administer, process, and support.
Here’s a search query that uses parenthesis to group keywords:
("B2B marketing" AND "remote" AND "entry-level" OR "new grad") AND "support"
What does your SERP look like? According to Monster, these terms indicate an entry-level role regardless of title.
Exclude keywords that indicate senior-level or higher positions.
Use a hyphen to exclude words like senior, sr., level 3, lead, manager, director, VP, or executive. These are not entry-level.
("B2B marketing" AND "remote" AND "entry-level" OR "new grad") -senior
View the SERP and adjust some words to discover a wider variety of jobs.
But, do exercise caution. For example, if you exclude the word lead, you’ll filter out roles that talk about lead generation.
Try using variations of AND and OR if the results are inaccurate.
Takeaways
Having a variety of job titles to choose from when looking for a job is useful. Even if you have experience, companies may look for slightly different titles.
My current job title as a content marketing manager is new at my company. But years ago, I worked as a technical marketer and content marketing was actually a part of my specialty.
There are many nuances when it comes to searching online job boards. Keyword searches like those outlined here can help you find jobs that match the skills and experience you already have, so give them a try the next time you’re searching for a new marketing job.
